02 packaging concept

Our concept was based on introducing the new brand and welcoming the audience to O2. We combined clear typography with O2's brand imagery - bubbles photographed in water - onto which we superimposed people of all ages using 3G technology. This recognised that O2's 3G offer will be aimed at all segments of society. The strapline 'welcome to O2' was the focal element of the document, with keywords such as bold, open, trusted and clear used to reinforce O2's core brand values. Type, colour and imagery worked in harmony to establish brand character and to emphasise the fact that O2's 3G licence bid centred on customer experience.

Stereohype

'Shadows' (view from Eiffel Tower) is an excerpt from the FL@33 monograph published as part of the bi-lingual 'design & designer' series by french Pyramyd Editions. The artwork was first published in french graphic design magazine 'étapes:102'. It has also been featured in 8 page FL@33 feature article of german graphic design magazine Novum, french fashion magazine 'Numéro 59' and the current 'scale' issue of wad magazine.

FL@33 is a multi-lingual and multi-specialised studio for visual communication based in London. Founders Agathe Jacquillat [French from Paris; Academy Julian, ESAG] and Tomi Vollauschek [Austrian, originally from Frankfurt; FH Darmstadt] met on the Royal College of Art's [RCA] postgraduate Communication Art and Design course in 1999 and set up their company in Notting Hill after graduating in July 2001. The studio is working across all media in the areas Concept Generation, Print, Screenbased Work [Broadcast, Motion Graphics, Interface Design, Websites], Exhibition Design and Publishing.

FL@33s’ mission is to create a professional, vibrant, fresh and artistic body of work while keeping a balance between commissioned and self-initiated projects and publications. FL@33s’ work philosophy is based on the 'Power of 3' theory - the balance of intellect, skill and emotion. FL@33 projects have been extensively featured online and were published in numerous magazines, newspapers and books around the world.

April 2005 saw the studio move across town to a much larger space in Central London, Clerkenwell. To mark this new era a FL@33 monograph was published in May 2005 as part of the highly collectable 'design & designer' book series by french Pyramyd Editions.

International clients are from Great Britain, France, Germany, Italy, Spain and the USA and include MTV Networks / VH1 European, Laurence King Publishing, Creative Review, Royal Festival Hall, Sacla, BBC, Matelsom, Alsop Architects / Valencia Biennale 2003, GraficEurope conference 2004 / RotoVision, Pyramyd Editions, The Creator Studio / Torraspapel, Ecole Normale de Musique de Paris, BlackBook magazine and Groupe Galeries Lafayette, besides others.

crit 19/03/09

THe board today seem to be working alot better in relation to the previous board with our project been based mainly on imagery and context we have decided that these need to be the main focal point throughout to keep our viewer informed and entertained to ensure their attention is kept through to the end boards.

Crit 18/03/09

After our crit we came out with a head full of more ideas however once we sat down to re arrange and adjust our project to work with more people communicating it became confusing and we became a little stuck and going backwards after discussions with colleges and staff we eventually decided to make our product more interactive with others. We decided to include the o2u that we have designed previously and make a man that you had to make from a simple template with perforated card making the process as simple as possible. We found that people have assess to cameras on their phones now probably around 80% especially the younger audiences. The idea is to put your man in context somewhere. To make your o2 person go in the strangest but most funniest place included with a caption. The idea is then to bluetooth the image to the o2 website. You then register your details and your image and become part of the voting competition. People who win with the most votes get a trip to the o2 arena to see their favorite event free with o2u. Taking part should be fun making the company more fun and approachable. yet portraying message life's better connected. You could be interacting with imagery from all over the world. THe mail shot will be posted out to all people signed with o2 and hopefully is well designed tehre should be a lot of responses. The idea is simple and instant and with modern technology this should be fun and exciting which in my opinion could be a well known event linked to popular social networks such as myspace twitter facebook to help promote the message life's better connected.

Plastic Injection Moulding

Mc Fly Video

Video: Hilarious Spoof Microsoft Surface Ad

Voila! Create Your Own Furniture Out of Thin Air

Motion capture technology has brought to life indelible characters such as Gollum and Davy Jones in the movies, but for the first time, a Swedish design firm is bringing the technology to people’s bedrooms to create truly personalized furniture. The 3-person FRONT Design team “draws” directly into the air using the tip of a pen, creating invisible line sequences that are captured by surrounding cameras connected to computers. Then, the sketches are translated into 3D digital files, which are subsequently materialized through an innovative Rapid Prototyping technique.
Here’s where it gets crazy: The Rapid Prototyping form is the digital system connected to a plastic molding machine that includes a laser beam positioned on the top of the structure and solidifies the liquid plastic 0.1mm at a time, layer-by-layer, and finely detailing the recorded digital sketches. The end result is a fully functional, and oddly familiar, piece of furniture, with the whole process taking about a day.
As expected with something this interesting, the design team has been on a whirlwind tour with full “performances” of their work in Miami, Tokyo., and other cities.
Watch the video below for the process details and the accompanying presentation, which is both fascinating and strange:

DeLighTable: Pressure Sensitive Glowing Table

The table started life as an art project, but designer Thomas Gardner has worked for two years to perfect the waterproof, pressure sensitive tabletop. Its current form is that of an inch thick, polished steel coffee table, which will cost you £1200 ($2500).

The tables are made to order, taking up to six weeks, and Gardner says that he will soon be making the panels available separately for architectural use. Just don't say "Big Ass Table".

The Love Mattress: Not What You Think

Cuddling in bed can cause a condition known as Radial Neuropathy. Who knew? Over time, pressure on the arm can lead to wrist and finger weakness. Enter the Love Mattress. The central section remains solid, but the top and bottom are made up of slats which let arms and feet enter, letting you slide into a comfortable embrace.
The concept design by Mehdi Mojtabvi is made from polyurethane injected foam, and the smooth fabric covering supposedly allows bed linen to slide into the gaps, too. I love this idea for two reasons. One, it solves an old problem and two, it brings to life this cartoon from the ever amazing geek comic XKCD: The Cuddle Mattress.

blog.wired.com

Elastic Bookshelf Offers Stretchy Support for Softcovers

Cheap bookshelves always end up bowing in the middle. The difference with Arianna Vivenzio's Elastico Bookshelf is that it's meant to bend. Two metal posts form the brackets, and a giant elastic band is stretched between them. We like the simple expandability, but if this concept design ever winds up in the Gadget Lab, we can see ourselves using it as a giant catapult.

Kickit: Brush-Lined Furniture Catches Flying Footwear

The Kickit would fit perfectly into my apartment, were it not for the ridiculous €2000 ($2500) price tag. Upon my nightly arrival home from the pub, I engage in a little ritual, loosing my sneakers by crushing the heel to the floor so they hang from my toes. I then stumble forward and in my blind, inebriated state I launch my footwear pim! pam! into the living room with the miscalculated force only a drunkard can summon.
And because I cannot focus, let alone aim, the shoes inevitably hit something they shouldn't: a delicate glass vase, a carelessly placed laptop or, more usually, my flatmate's weary, resigned face.
Which is why that same flatmate should save up some cash to buy the Kickit. It's a combination shoe rack, bench and lighting fixture, made of oak, nylon bristles and fluorescent tubes. With all that, at least he'd be getting his money's worth.
The idea of the Kickit, designed by Furch and Kai Ertel, is that you actually do hurl your shoes into its bristly interior whereupon their motion is swiftly arrested and they remain suspended until you are ready for your next trip to the bar. Bonus: Those brushes will effectively scrub off all the street-crud I inevitably stumble through on my way home.

Photoshop magnet set blog.wired.com

This overpriced magnetic board from Meninos ships with a set of magnets based on the palettes and panels of Adobe Photoshop, allowing you to take photos and make them look just like they would on-screen -- think of this as the opposite of an LCD photo frame, which takes pixels and makes them look like paper.
The full-on 30" board is a little much, but these could of course be given a home on the front of the fridge. You can also buy a set of Adobe Illustrator magnets. Rumors say that Meninos was working on a set of Flash fridge magnets, but the refrigerator started to heat up, draw too much power and you had to wait five minutes until you could open the door to see what's inside.
30 inch set, $80, 20 inches for $65, available "soon".

Stripped Strap idea

Up on the left, you see a set of rather stylishly simple coat hooks, the double hanger both familiarly traditional yet modern and sleek. On the right you see the same hook in its naked form, a powder-coated strip stamped from a sheet of steel and measuring a svelte 0.4mm thick (a mere 0.016 inches).
Keeping to the minimalist theme, the coat hook is called simply "coat hook". The flat form means that these can be stacked and shipped cheaply, and simply twisted and screwed to the wall upon arrival. Sadly the design, by Nicola from Bern, is only at the prototype stage, but these are so Ikea friendly we wouldn't be surprised to see them on sale soon. We even have a suggestion for a punny (and terrible), Ikea-style name: Meebius.

Connection craft ideas

This is a chair without packaging. Or, perhaps, it is a package without a chair? The "Finish Your Self" chair, from David Graas, is designed to be cut free of its surrounding cardboard, Airfix-kit style, and simply slot together. It's actually tiny, designed for use by children, and costs a rather steep €69 ($89) but once you have one, it's pretty easy to give the kids a pile of old cardboard and a box-cutter and they can build you a whole dining-room suite.

Injection Molding

The Rapid Injection Moulding Niche

The Protomold Rapid Injection Moulding process gives design engineers a fast and affordable way to get real injection moulded parts in prototype or low-volume quantities. We work with advanced aluminium alloys and high-speed CNC machining; no steel or expensive custom engineering. Our process features an unprecedented degree of standardization and automation, which is how we deliver injection moulded parts faster, and more economically than ever before possible.

This allows us to support prototyping, bridge tooling or low-volume production requirements of our customers as noted below.

Prototyping. Rapid prototyping processes are great for testing form and fit, but many times FDM, SLA and the others are no substitute for testing with real injection moulded parts. With Protomold, you can get prototype injection moulded parts for as little as £1195 and in as little as 3 days (for a premium). Fast and cost effective enough to fix problems if the first design is not quite right. (I know, this never happens!)
Bridge Tooling. When your production tooling won't be ready for another 3 or 4 months, it's great to have a way to make those 100, 1000 or 10,000 parts for pilot production or market testing. When you "Prototype with Protomold," your bridge tooling is ready to go with no additional cost or delay.
Production. If your volume requirements don't justify expensive steel production tooling, Protomold can supply production parts to meet your full requirements. Multicavity aluminium moulds can be very cost effective, and upon request Protomold can guarantee the tools for the life of your project.

So from an overall market perspective we see Rapid Injection Moulding as in between Rapid Prototyping and Conventional Injection moulding as illustrated in the figure below

o2 It's your community

O2 Energy Saver Options-save over 7.5kgs of carbon emissions by not taking a new handset

1. Renew your contract and keep your handset
2. O2 Energy Saver - SIM only tariff
Delay your handset upgrade, but make the world last longer
We know many of our customers love having the latest handset. But every new phone has an environmental cost. So that’s why we want to give you the choice. When it comes to renewing your contract, you can choose between having the latest handset or sticking with your existing one for another 12/18 months (dependant on the tariff you choose), to help reduce your CO2 footprint. We’ll also give you a nice incentive for doing a good thing:
If you’re an existing O2 pay monthly customer and you decide to renew your contract without changing your phone, we’ll offer you a choice. Either
£100 credit on your bill, or
£95 credit on your bill, with £5 going to It’s Your Community. If you go for this option, we’ll match your donation, bringing the total donation to £10. To renew your contract just call the number on your bill.
Online simplicity Tariffs
Not only do you get O2's best ever pay monthly rate, but with all online simplicity tariffs where we are helping the environment by not sending out paper bills, O2 will donate on your behalf £5 towards It’s Your Community. And, by not taking a handset you are further reducing CO2 emissions by 7.5kgs. That's over 34 beach balls worth! Available online at http://shop.o2.co.uk/tariffs/simonly

Airfix

Air fix ideas Jasper Goodall

Traditional games

Thinking about how people interact together to create a connection. Interacting with friends and networking

Instructions

Santander Lewis Hamiltons air fix

Visual board games

This post has nothing to do with wireless, but interestingly, there is a lot of noise and buzz around touch screen these days. There was this nice “MultiTouch” demo, and a lot of buzz around the next iPod having a touch screen based interface..
I’ve put together some of the piece I’ve seen on this topic, as the most interesting topic in my views is the impact of these touch screen for gaming. Mitsubishi released a product that it’s not really a touch screen because the display is coming from a video projector, but the spirit is here. Several “players” can touch simultaneously the screen, and there is a nice demo with WarCraftIII.
Philips also showed at the last CeBit an LCD touch screen prototype.
This is the premise of the next generation of board game, who will mix the coolness of video games and the social approach of board games. First, you can embed thousands of board games in a single unit, you can mix video, and you can interact with physical objects. And it allows the creation of a lot of new and interesting games… An example of this is the “Neon Race” project where the game interact with the object that you put in the playfield, and eventually “crash” into them…Great concept!
Lastly, some are working also on “force feedback” desk, like the ProActive Desk…

Joshua Disler http://www.joshuadistler.com

Joshua Distler is a designer and entrepreneur who strives to balance concept and functional execution in all of his projects.

He has worked with numerous firms including IDEO, Metadesign, Studio Dumbar, Wolff Olins and Apple. During his years at Apple he was instrumental in the design of packaging for a number of generations of iPod, Macintosh and iMac. Josh is the founder of Shift (www.shiftype.com), a font foundry, and LiveSurface (www.livesurface.com), an online library of layered template images.

His work has received awards and honors from I.D. Magazine, Communication Arts, the Type Directors Club and the American Center for Design 100 Show, among others.

Born in New York City and raised in Southern Vermont, Josh currently lives in Brooklyn. When he is not problem solving, he enjoys writing bios about himself in the third person.

Nokia promo ads

shotopop - orange print adverts romania

http://www.shotopop.com/

Second Life is boring. Only lasted about an hour on my computer and then it was uninstalled with the quickness.

Reply

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2
Andrew
8:41am (10/03/2007)

I can't understand the appeal of Second Life. Boring and just like the Sims. I certainly would not market anything there! To me it's more of a young children and girls "game" than anything else.

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3
Chad
8:51am (10/03/2007)

Same here. It lasted about an hour before it got deleted. The graphics and controls are horrible.

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4
Pat
8:50am (10/03/2007)

I gave it a shot a year ago but found it pretty boring and pointless.

My first life has much more to offer ;-)

Virtual world reserach

The virtual world Second Life is a virtual dream for marketers, with branding opportunities aplenty. As the online universe has grown, so too has the number of automobile manufacturers with a presence in the "game," for lack of a better term. KZERO is a consulting firm that helps companies study Second Life and other online virtual communities, and in a blog post that's basically shilling a case study they'd like to sell prospective clients, we're given a glimpse at the number of automakers involved in SL. Unsurprisingly, the manufacturer presence has climbed along with Second Life's subscriber base. We've covered some of them in the past -- Renault F1, for example. Click the "Read" link to check out a graph that shows when various automakers jumped on the bandwagon. We'd create SL accounts and investigate the virtual automotive landscape ourselves, but that would take time away from the second life we already lead called "Autoblog." Sigh. We guess that dream vacation on Peugeot Island's never gonna happen.

Virtual Community

Virtual Places & Maps
July 27th, 2003 · No Comments ·

I keep coming back to An Atlas of Cyberspaces - MUDs and Virtual Worlds. I keep looking over the maps represented there and being amazed … and remind myself that in spite of how they look, these are not fictional worlds. They are places where people’s minds roamed (and in many cases still do) and interacted, where things important to their lives happened. You can argue that what happens in a virtual world isn’t important, or shouldn’t be…that it isn’t healthy. But that’s irrelevant… it happens whether we think it’s a good idea or not. People live in these places, some for many waking hours, and they love them so much that they devote such care and attention to mapping them. Does mapping them make them more real? Well, no moreso than mapping Disney World makes it real, or mapping Manhattan, for that matter. It is mapped only because it is real.
One really fascinating thing about these maps is that they don’t just map geography, but function, language, and other things that make virtual worlds different from meatspace.

One amazing example is this 3-D molecular-model-type map made by Peter Anders. He wrote a terrific paper on envisioning virtual communities as well.

Isn’t it strange how all this breathless fascination with virtual spaces came to a crashing halt around 1997-98, when the commercial web became the big story? It feels like a huge intellectual and philosophical human enterprise that just prematurely stopped before we really learned anything. I imagine people in Universities are still discussing some of it, but I don’t see it talked about in the mainstream anymore. One day we’re going to have to pick up the task again, or we won’t have any better handle on what we’ve wrought.

uniqol

Long March- community event to show of their products

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