fifty fifty street magazine invisible

There are many homeless people in Düsseldorf. And many people who don’t notice them. The mission of this video made for fiftyfifty, the street magazine from Düsseldorf Germany, is to sensitise the public and incite them to buy the homeless magazine fiftyfifty.
The homeless often feel like the people look right trough them. Agency Euro RSCG visualise just that with a spectacular promotion in the Christmas season.